Measure Return on Investment (ROI)
Success in digital marketing goes far beyond having
great search results or a pretty email campaign. In fact, the true
measure of success is to know exactly which keyword phrases or email
tag line are delivering the best results. While the click through
rate is important and is one measure of the effectiveness of the
ad or email, it’s not the only measure of success. Rather,
it is far more important to know what the visitor does once they
arrive at the web site. What keyword phrase or link did they use
to get to your web site? Was it a regular search result, a keyword
ad or a specific article in your email campaign? What pages did
they visit? Did the complete the desired task (sign up for a newsletter,
request more information or create an account)? Or did they leave
after looking at the first page?
Our data visulaisation and analytics service provides detailed
reporting on all keyword ads combined with regular search results,
email campaigns, and post click analysis to measure effectiveness
and return on investment. By combining data from disparate sources,
you can track organic search results, keywords ads, email
campaigns, social activity and other marketing campaigns with sales data.
Our detailed live dashboards help consolidate the
data to provide insight and identify trends happening in your online
marketing space. We also help track your success against set goals
and provide action items for future success.
Contact us to discuss
how we can help improve your online ROI.